Central router for the marketing skill ecosystem. Use when unsure which marketing skill to use, when orchestrating a multi-skill campaign, or when coordinating across content, SEO, CRO, channels, and analytics. Also use when the user mentions 'marketing help,' 'campaign plan,' 'what should I do next,' 'marketing priorities,' or 'coordinate marketing.'

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

Directory and router for the marketing skills library. Use when you need to find the right marketing skill for a task, see what marketing capabilities exist, or get oriented in this plugin. 44 specialist skills across 8 pods (content, SEO + AEO, CRO, channels, growth, intelligence, sales enablement, ops), 59 stdlib Python tools. Routes to one skill — it does not execute marketing work itself.

Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry. Produces deliverables including positioning statements, battlecard documents, launch plans, and go-to-market strategies.

Design and ship production-ready MCP (Model Context Protocol) servers from OpenAPI contracts instead of hand-written tool wrappers. Python and TypeScript support, schema validation, safe evolution. Use when exposing an existing API as an MCP server, building tool integrations for Claude or Codex or Cursor, or scaffolding an MCP project from scratch.

Converts long-form markdown (specs, RFCs, reports, plans, explainers) into a single-file, lightly-interactive HTML document with sticky TOC, scrollspy, search filter, code-copy buttons, and design-system-driven brand tokens. Triggers when the markdown-html-orchestrator classifies an input as DOCUMENT, or when invoked directly via /cs:md-document. Reads the design-system config via config_loader.py and inlines the user's 12 derived CSS custom properties; refuses to render if onboarding hasn't run. Single-file output — Google Fonts + Prism.js CDN are the only externals; no framework runtime, no build step. Use after orchestrator routing or after design-system onboarding is confirmed.

Converts a markdown PR writeup or code review (one with ```diff fenced blocks and severity-tagged > [!BLOCKER]/[!MAJOR]/[!MINOR]/[!NIT] callouts) into a single-file 2-column HTML review — unified-diff on the left, severity-tagged annotation cards on the right, top jump-nav listing every finding, mandatory named reviewer footer. Triggers when the markdown-html-orchestrator classifies an input as REVIEW, or when invoked directly via /cs:md-review. Refuses without explicit --reviewer (a code review must name a human), refuses if no diff hunks present (route to md-document instead), and refuses to encode severity in color only (every badge ships color + icon + aria-label per WCAG 1.4.1). Use after orchestrator routing.

EU MDR 2017/745 compliance specialist for medical device classification, technical documentation, clinical evidence, and post-market surveillance. Covers Annex VIII classification rules, Annex II/III technical files, Annex XIV clinical evaluation, Art. 86 PSUR schedules, and EUDAMED integration. Use when classifying a medical device under MDR, building or gap-checking a technical file, planning clinical evaluation or PMS/PSUR cadence, or preparing for notified body review (e.g., 'what class is my device under MDR', 'review my PSUR schedule').

Analyzes meeting transcripts and recordings to surface behavioral patterns, communication anti-patterns, and actionable coaching feedback. Use this skill whenever the user uploads or points to meeting transcripts (.txt, .md, .vtt, .srt, .docx), asks about their communication habits, wants feedback on how they run meetings, requests speaking ratio analysis, mentions filler words or conflict avoidance, or wants to compare their communication across time periods. Also trigger when users mention tools like Granola, Otter, Fireflies, or Zoom transcripts. Even if the user just says "look at my meetings" or "how do I come across in meetings" — use this skill.

Merge the winning agent's branch into base, archive losers, and clean up worktrees. Use when the user runs /hub:merge or asks to land the winning AgentHub result and tidy the session.

Migrate from Cypress or Selenium to Playwright. Use when user mentions "cypress", "selenium", "migrate tests", "convert tests", "switch to playwright", "move from cypress", or "replace selenium".

Zero-downtime migration planning, compatibility validation, and rollback strategy generation. Tools for system, database, and infrastructure migrations with minimal business impact. Use when planning a database migration, infrastructure cutover, system replacement, or any high-risk transition that needs explicit rollback paths.

Use when the user asks to write code efficiently, avoid over-engineering, reduce dependencies, or prevent unnecessary abstractions. Enforces a strict efficiency ladder: YAGNI, reuse, stdlib, native platform, existing deps — before writing any new code.

Navigate, manage, and optimize monorepos. Covers Turborepo, Nx, pnpm workspaces, and Lerna. Cross-package impact analysis, selective builds/tests on affected packages, remote caching, dependency graph visualization, and structured multi-repo to monorepo migrations. Use when setting up a new monorepo, optimizing CI for a large workspace, debugging cross-package dependency issues, or planning a multi-repo consolidation.

Microsoft 365 tenant administration for Global Administrators. Automate M365 tenant setup, Office 365 admin tasks, Azure AD user management, Exchange Online configuration, Teams administration, and security policies. Generate PowerShell scripts for bulk operations, Conditional Access policies, license management, and compliance reporting. Use for M365 tenant manager, Office 365 admin, Azure AD users, Global Administrator, tenant configuration, or Microsoft 365 automation.

Code review through the lens of real engineers' documented philosophies (Torvalds, Thompson, Carmack, Kent Beck, Jobs, Cagan). Complements abstract-role adversarial review with named, sourced perspectives. Use when automated review findings feel generic, when a PR has architectural or UX impact, or when the author wants pre-submit hardening beyond standard checks.

Browser automation skill for controlling Google's NotebookLM. Use when the user wants anything done in NotebookLM (e.g., 'open NotebookLM', 'check my [name] notebook', 'ask my notebook about X', 'add [source] to NotebookLM', 'generate a Video Overview from my notebook', 'use NotebookLM Studio'). Handles reading and querying notebooks, adding sources (URLs, text, files, YouTube links, synthesized content), generating Studio outputs (Audio/Video Overviews, Mind Maps, Reports incl. Briefing Doc/Study Guide/FAQ, Flashcards, Quiz, slide decks, infographics — discover the exact set from the live Studio panel; the UI evolves fast), and creating new notebooks. Requires browser automation environment — fails gracefully when unavailable.

Design production-ready observability strategies combining metrics, logs, and traces. Includes SLI/SLO design, golden-signals monitoring, alert optimization. Use when adding observability to a new service, refactoring alerting that is too noisy, or designing an SLO program before scaling production load.

/cs:office-hours <topic> — YC-style 6-question founder interrogation before any advice. Forces clarity on problem, customer, distribution, defensibility, capital, and founder fit. Use when a founder question is too vague to route — e.g. 'should we grow faster?' — or before drafting a strategy brief.

/cs:onboard — Founder interview that populates ~/.claude/company-context.md using the canonical 7-dimension cs-onboard schema. The first command to run when starting with c-level-agents. Use when setting up the virtual C-suite for a new company, or when advisors lack company context — e.g. before a first /cs:boardroom or after a fundraise changes the numbers.

When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," or "new user experience." For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.

Cross-functional organizational health check combining signals from all C-suite roles. Scores 8 dimensions on a traffic-light scale with drill-down recommendations. Use when assessing overall company health, preparing for board reviews, identifying at-risk functions, or when user mentions org health, health check, or health dashboard.

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.