This skill should be used when the user asks to "design interview processes", "create hiring pipelines", "calibrate interview loops", "generate interview questions", "design competency matrices", "analyze interviewer bias", "create scoring rubrics", "build question banks", or "optimize hiring systems". Use for designing role-specific interview loops, competency assessments, and hiring calibration systems.

International market expansion strategy. Market selection, entry modes, localization, regulatory compliance, and go-to-market by region. Use when expanding to new countries, evaluating international markets, planning localization, or building regional teams.

Information Security Management System (ISMS) audit expert for ISO 27001 compliance verification, security control assessment, and certification support. Use when the user mentions ISO 27001, ISMS audit, Annex A controls, Statement of Applicability (SOA), gap analysis, nonconformity management, internal audit, surveillance audit, or security certification preparation. Helps review control implementation evidence, document audit findings, classify nonconformities, generate risk-based audit plans, map controls to Annex A requirements, prepare Stage 1 and Stage 2 audit documentation, and support corrective action workflows.

/cs:iso13485-audit-prep <scope> — ISO 13485 QMS audit 6-question forcing interrogation. Design controls + CAPA + post-market focused. Use before Clause 8.2.4 internal audit, MDR / FDA QSR alignment review, or product-launch DHF closure audit.

/cs:iso27001-audit-prep <scope> — ISO 27001 ISMS audit readiness 6-question forcing interrogation. Use before annual Clause 9.2 internal audit, surveillance audit prep, or stage 1 certification readiness.

ISO/IEC 42001:2023 AI Management System (AIMS) specialist for compliance teams running internal audits. Three decisions: (1) Where are the gaps against Clauses 4-10 and what do we close first? (2) What goes in the AI risk register and which Annex A controls treat each risk? (3) What's the 12-month internal audit plan that satisfies Clause 9.2? Use when preparing for certification, scoping internal audit cycles, or onboarding AI systems into an existing ISMS (27001) / QMS (13485) program. NOT an executive AI strategy skill (see chief-ai-officer-advisor). NOT EU AI Act compliance (see compliance-team-eu-ai-act).

Atlassian Jira expert for creating and managing projects, planning, product discovery, JQL queries, workflows, custom fields, automation, reporting, and all Jira features. Use when setting up or configuring Jira projects, writing JQL and advanced searches, creating dashboards, designing workflows, or performing technical Jira operations.

Use when writing, reviewing, or committing code to enforce Karpathy's 4 coding principles — surface assumptions before coding, keep it simple, make surgical changes, define verifiable goals. Triggers on "review my diff", "check complexity", "am I overcomplicating this", "karpathy check", "before I commit", or any code quality concern where the LLM might be overcoding.

Use when a Head of Ops, Knowledge Manager, or TPM-Internal needs to author, validate, or clean up company SOPs and internal runbooks (procurement intake, vendor offboarding, incident-comms cascade, employee onboarding) — including 5W2H completeness checks (Who-What-When-Where-Why-How-HowMuch), cross-link and orphan-page validation across a sprawling Notion/Confluence/Obsidian wiki, KB ingestion + hygiene reporting, and runbook step verification (named owner, expected duration, observable success signal, rollback path, escalation contact). Pairs Ishikawa's 5W2H method, Gawande's *The Checklist Manifesto*, ISO 9001, ITIL v4, and Google SRE Workbook runbook discipline with deterministic stdlib-only Python tools that score completeness, detect anti-patterns, and emit prioritized cleanup lists (e.g., "validate this runbook before it goes into rotation", "audit our Confluence wiki for stale and orphaned SOPs").

Use when building a Kubernetes Operator — custom controllers that reconcile CRD state. Triggers on "build an operator", "CRD design", "reconcile loop", "controller-runtime", "kubebuilder", "operator-sdk", "metacontroller", "KOPF", "operator capability levels", or "custom resource". Ships CRD validator, reconcile-loop linter, and OperatorHub capability auditor (all stdlib Python), 4 references on the operator pattern + CRD design + reconcile patterns + tooling landscape, and a /operator-audit slash command. NOT a generic k8s skill — specifically the Operator pattern.

Generates a premium single-page HTML landing page with 3D CSS animations, GSAP scroll effects, and mouse-parallax depth. Forcing intake (product + elevator pitch, audience register, brand overrides, tone) locks down positioning before any copy or markup is written, so the page reflects the actual product rather than generic boilerplate. Use whenever the user says 'landing for X', 'create a landing page', 'build a landing page', 'make a landing page for X', 'I need a web page for Y', or provides product/service details and wants a polished website. Also triggers on 'promotional page', 'product page', 'one-pager', 'web presence', 'sales page'. Outputs a single self-contained HTML file (Claude Code) or HTML artifact (Claude.ai). Supports configurable brand colors via CSS custom property overrides.

Generates high-converting landing pages as complete Next.js/React (TSX) components with Tailwind CSS. Creates hero sections, feature grids, pricing tables, FAQ accordions, testimonial blocks, and CTA sections using proven copy frameworks (PAS, AIDA, BAB). Outputs SEO meta tags, structured data, and performance-optimised code targeting Core Web Vitals (LCP < 1s, CLS < 0.1). Use when the user asks to create a landing page, marketing page, homepage, single-page site, lead capture page, campaign page, promo page, or conversion-optimised web page — or when they want to A/B test landing page variants or replace a static page with one designed to convert.

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'GTM plan,' 'launch checklist,' or 'launch momentum.' This skill covers phased launches, channel strategy, and ongoing launch momentum.

Use proactively whenever LLM API costs come up -- or should. Triggers include: 'my AI costs are too high', 'optimize token usage', 'which model should I use', 'LLM spend is out of control', 'implement prompt caching', 'we're about to launch an AI feature', 'build me an AI endpoint'. Don't wait for an explicit cost complaint -- if someone is building an AI feature, designing an LLM endpoint, or choosing between models, cost architecture belongs in the conversation. Apply immediately when any of these are true: a system prompt appears that exceeds a few hundred tokens, all requests are hitting the same model, max_tokens is not set, or no per-feature cost logging exists. NOT for RAG pipeline design (use rag-architect). NOT for improving prompt quality or effectiveness (use senior-prompt-engineer).

Use when building or maintaining a persistent personal knowledge base (second brain) in Obsidian where an LLM incrementally ingests sources, updates entity/concept pages, maintains cross-references, and keeps a synthesis current. Triggers include "second brain", "Obsidian wiki", "personal knowledge management", "ingest this paper/article/book", "build a research wiki", "compound knowledge", "Memex", or whenever the user wants knowledge to accumulate across sessions instead of being re-derived by RAG on every query.

Manage local SEO for service-area businesses — appliance repair, HVAC, plumbing, cleaning, and any business that serves customers at their location. Use when the user wants to: audit Google Business Profile, generate neighborhood service area pages, check NAP consistency across directories, create LocalBusiness schema, or write review responses. Triggers: 'local SEO', 'Google Business Profile', 'GBP', 'service area page', 'NAP consistency', 'local citations', 'LocalBusiness schema', 'review responses', 'Google Maps ranking'. NOT for national SEO (use seo-audit). NOT for general schema (use schema-markup). NOT for AI answer-engine visibility (use aeo).

Start an autonomous experiment loop with user-selected interval (10min, 1h, daily, weekly, monthly). Uses CronCreate for scheduling. Use when the user runs /ar:loop or asks to run an autoresearch experiment continuously on a schedule.

Discover, find, compare, audit, repair, adapt, and design repeatable AI-agent loops with explicit triggers, actions, verification, stopping conditions, guardrails, and handoffs. Use when a user asks to analyze a codebase for potential loops, mine coding-thread history for work done more than once, turn repeated engineering work into a loop, find or recommend a published loop, create a recurring agent workflow or automation cadence, turn an outcome into a bounded copy-ready loop, or review an existing loop for weak checks, unsafe authority, unbounded repetition, stale state, or unclear stopping behavior.

M&A strategy for acquiring companies or being acquired. Due diligence, valuation, integration, and deal structure. Use when evaluating acquisitions, preparing for acquisition, M&A due diligence, integration planning, or deal negotiation.

Use when a user wants to convert any markdown file in their Claude project into a single-file, lightly-interactive HTML — long-form documents (specs, plans, RFCs, reports, explainers), code reviews with diffs and severity-tagged annotations, or slide decks. Triggers on "convert this markdown to HTML", "make this an HTML file", "turn this into an interactive document", "render this report as HTML", "PR writeup as HTML", "slides from this markdown". Forks context to route to one of three converter sub-skills (md-document, md-review, md-slides) based on a deterministic doctype classifier, after the user has run the design-system onboarding once. Refuses if input is under 100 lines (per Shihipar — markdown still wins below the threshold) or design-system isn't onboarded. Distinct from Anthropic's official Playground plugin (which is interactive prompt-tuning controls with sliders/knobs/prompt-copy-back) and from marketing/landing/ (which is a landing-page generator).

Use when doing upstream market-research methodology — sizing a market as TAM/SAM/SOM computed BOTH top-down and bottoms-up (never a single unsourced number), planning a survey sample size with finite-population correction and per-segment minimums, or scoring candidate market segments against Kotler's measurable/substantial/accessible/differentiable/actionable criteria. Outputs always show the method and the assumptions. For market-research analysts and product-marketing at the sizing/survey/segmentation moment. Distinct from marketing-skill (campaign analytics, attribution, demand-gen) — this is the evidence-building methodology, not live-campaign optimization.

Create and maintain the marketing context document that all marketing skills read before starting. Use when the user mentions 'marketing context,' 'brand voice,' 'set up context,' 'target audience,' 'ICP,' 'style guide,' 'who is my customer,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Run this at the start of any new project before using other marketing skills.

Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs. Use when planning demand gen strategy, growth marketing, advertising campaigns, PPC optimization, lead generation, pipeline generation, or marketing budgets. Covers multi-channel acquisition (Google Ads, LinkedIn Ads, Meta Ads), CAC analysis, MQL/SQL workflows, attribution modeling, technical SEO, and co-marketing partnerships. Default calibration profile is a Series A+ B2B SaaS scaling internationally (EU/US/Canada, hybrid PLG/Sales-Led) — adapt benchmarks for other stages and motions rather than skipping the skill.

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.